Portfolio

My Estate Planning Campaign

In February 2026 I met Evelyn, an estate planning attorney looking to broaden her reach. She relied solely on word of mouth to discover clients, and was looking to create a plan to take her business to the next level but didn't know where to start.

I developed a plan to partner with senior centers around the city to host educational seminars on estate planning fundamentals. In a sector so personal and trust-driven, a face-to-face establishment of credibility is crucial. I ran a 6 week outreach campaign targeting over 200 senior centers, promoting a free public webinar that we held as well as scheduling private in-person sessions.

My Non-Profit Marketing Internship

In June 2025 I interned with the Safe Families and Communities Center of The New York Foundling, a non-profit organization committed to implementing result-driven and community oriented support for at-risk families. I created promotional event content and led social media campaigns to expand the organization's digital reach.

My B2B Outreach Initiative

In June 2024 I interned with Diafano, a B2B digital language learning platform that was making waves in the education sector. I was brought in to help expand the business into its next major target segment: museums. I compiled a list of over 1,000 potential clients from museums across the country and strategically segmented them into meaningful categories.

I then designed multiple email series and newsletters for potential clients, existing clients, and inactive clients, and developed automations to carry them out. I also designed a wide range of branded merchandise and digital assets.